MINI YOURS: PERSONALISATION BECOMES AN ART FORM
By offering a huge range of style, comfort, convenience and technology options, MINI has always been ahead of the pack at encouraging owners to personalise their cars. Now the British brand is taking this unique appeal and innovation to a new level of sophistication with the launch of a stunning collection of premium options, called MINI Yours.
MINI Yours is pure differentiation by design, a vast catalogue of exclusive and design-led exterior paints, tattoos, interior trims and upholsteries that are completely new to MINI. It will ensure a bespoke and truly stand-out result for every owner.
Walking into a MINI showroom, any customer can still personalise their purchase from the much-loved and comprehensive list of options. MINI Yours operates at the next level, turning the fun of deciding how your car is finished into an art form. Buyers can select a MINI limited edition such as the MINI Inspired by Goodwood, MINI Soho, Clubman Hampton or the recently announced London 2012 edition. These have all now been integrated into the MINI Yours programme.
And for a genuinely bespoke design, customers can select as much or as little as they like from the extensive range of exclusive MINI Yours options.
“The introduction of MINI Yours underlines MINI’s reputation as the benchmark car brand in customisation. The sheer number of options available through MINI Yours means customers can tailor-make their MINI using exclusive colours, designs and materials like never before; creating a MINI like no other on the road,” said Jochen Goller, Director of MINI UK.
In addition, MINI will lend a helping hand to that process by creating a number of special MINI Yours packages. To celebrate the programme’s UK launch, the first of these is the MINI Avenue.
The MINI Avenue package is available with either Highclass Grey or Laguna Green metallic paint. Both feature an identical interior with an exclusive ‘Soda’ repeating design motif.
The car’s standard spec includes Satellite Grey Soda Lounge leather with matching black floor mats, Bi-colour Sport leather steering wheel with multi-function controls, Soda mirror caps and special effect white bonnet stripes. The vehicle runs on 17-inch twin-blade spoke alloy wheels.
The price of the exclusive MINI Avenue package is £4,880 on a MINI One or One D, Hatch, Convertible or Clubman, which means a MINI One D Avenue would cost £19,360 OTR. “The MINI Avenue package has a sophisticated, classy character,” explained Jochen Goller. “in the future MINI Yours packages will include all sorts of characters; from performance-oriented and masculine designs to really distinctive standout styles. This will make finding two same MINIs on the road even harder!”
Tantalisingly, he hinted at even greater levels of MINI customisation in the future. “MINI Yours is an exciting and innovative development for the brand, but it’s just one more step on the journey. It’s not the end. There is far more to come from MINI.”
Labels: Clubman Hampton, MINI Inspired by Goodwood, MINI London 2012 edition, MINI Soho, MINI UK, New MINI