The MINI pop-up
SHOPAHOLICS STORM NEW MINI STORE AT WESTFIELD STRATFORD CITY
This week MINI opened its doors to a completely new retail adventure at Westfield Stratford City. The MINI pop-up, which will be open for 12 months only, will showcase the two newest MINI models, the MINI Coupé and the MINI Countryman and will also sell a full range of MINI lifestyle merchandise. The store is the first of its kind in the UK, bringing the much loved British car brand out of the traditional dealership setting and onto the high street.
During its first few days in business the store which is a joint venture between MINI UK and the dealership group Sytner, has already attracted over 4000 visitors.
The Store showcases the latest in retail technology, customers can use the UK’s first 3D car configurator to create their very own MINI, and if they catch the MINI bug they can request a test drive at their local dealership. The MINI Store also features a clever interactive mirror allowing shoppers to try on outfits without removing their clothes.
The MINI Store is located on the walk way to the Olympic Park, a prime location to entice Westfield’s 850,000* visitors per week, and stocks the very latest products from the 2012 MINI Collection, including the brand new ‘Beat the Street’ clothing line, John Cooper Works apparel, MINI luggage and even an electric MINI Convertible for children.
The store has created 12 new jobs, which have all been recruited from the local area and have been fully trained by MINI, equipping them to deliver first class customer service.
Social Media Management by MotorTradeSolutions.net