MINI Specialist Cars MINI

31 May 2013

MINI Connected

Your favourite music MINI style: MINI Connected gives you 25 million in-car tracks.

MINI has further increased the range of in-car online services. The integration of the streaming service provided by music-on-demand specialist Deezer as part of MINI Connected is yet another step forward, allowing Apple iPhone owners to create their ultimate driving playlist from Deezer’s 25 million strong track list.

The Deezer app is available free of charge from the Apple app store and has been modified to make it "MINI Connected ready" and convenient to use inside any MINI with the MINI Connected option. Deezer gives MINI drivers in-car access to 25 million songs at a bit rate of up to 320 Kbps, as well as access to the service’s social media functions.

Using Deezer in-car is secure and intuitive using the MINI joystick, steering wheel buttons and high-resolution colour display of the on-board monitor, where functions are displayed in the familiar MINI style. The car must be fitted with the Radio MINI Visual Boost or the MINI navigation system to be able to use the service. In addition, the customer must have booked the option MINI Connected. Online connection via iPhone then provides access to a virtually unlimited audio program from the web during travel.

The addition of Deezer to the MINI Connected line-up is yet another example of MINI’s future-proof and intelligent interconnection between driver, automobile and outside world. The new service supplements others already available, such as the MINI Connected web radio function, apps for AUPEO!, Stitcher, Facebook, Twitter and foursquare, Google Search and Send to car, the ability to receive RSS newsfeeds and to use iPhone calendar functions. The MINI Connected App also includes functions, which are unique to MINIs such as Driving Excitement, Mission Control, Dynamic Music and MINIMALISM Analyser.

By extending the range of services for use with MINI Connected, the British manufacturer of premium small cars continues to strengthen its leading role in the field of modern connectivity. And developments are advancing all the time: innovative features will be added to the MINI Connected App on a regular basis, and the range of MINI Connected ready Apps is constantly growing, too. With each free update MINI Connected customers can therefore be sure of benefiting from the very latest developments in this field - both now and in the future.

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29 May 2013

Life Ball MINI 2013

The MINI designed by Roberto Cavalli achieves the biggest sum ever on behalf of AIDS LIFE at the 21st Life Ball in Vienna. Roberto Cavalli himself steers the Life Ball MINI 2013 along the Magenta Carpet.

Watched by tens of thousands of spectators, the Life Ball MINI 2013 by Roberto Cavalli last Saturday marked its first public appearance on the Life Ball’s Magenta Carpet. With Roberto Cavalli behind the wheel and wife Eva Cavalli in the passenger seat, the Life Ball MINI 2013 formed the crowning conclusion to the costume parade that preceded the start of the show on Vienna’s City Hall Square. The Italian designer rendered the youngest and seventh model in the MINI family in his highly distinctive style – gold elements inside and out, iridescent paintwork that shimmers from black to brown depending on the angle of light and the use of his hallmark animal prints make this MINI Paceman an unmistakably authentic Cavalli creation. A few hours before its premiere, the one-of-a-kind MINI was auctioned for a record 150,000 euros during the AIDS Solidarity gala. The entire proceeds will go to projects helping to combat HIV/AIDS.

Creative car design for AIDS LIFE since 2001.

Since the beginning of the partnership in 2001, 13 unique MINI models have been created, with auction proceeds of more than half a million Euros flowing into projects dedicated to the battle against AIDS. Besides Roberto Cavalli, a whole line-up of iconic international designers have styled a MINI for this good cause, among them Dean and Dan Caten of DSQUARED², Renzo Rosso for Diesel and Donatella Versace.

Ralf Schepull, Head of MINI Brand Communications, was delighted at the sum achieved by this year’s Life Ball MINI: “We are very pleased that the one-off MINI has sold for a record price and can thus make a special contribution to projects dedicated to fighting HIV/AIDS. The charity principle is an important part of the MINI brand, which enjoys a unique platform through this partnership with the Life Ball.”

Under its motto “1001 Nights”, this year’s Life Ball once again brought together numerous celebrities, including Sir Elton John, Hilary Swank, Melanie Griffith, Barbara Eden (“I Dream of Jeannie”), Carmen Electra, Bill Clinton, Anna Netrebko, Erwin Schrott and Fergie, to raise global awareness of the HI virus and its consequences.

Life Ball 2013.

AIDS was recognized as a clinical disease on 1 December 1981. Since then, major advances have been made in research as well as prevention. Nonetheless, HIV remains a significant challenge to health and development policies. Each year sees millions of people infected with the HI virus. The Life Ball has made it its mission to raise awareness of this and to campaign for tolerance, education and solidarity.

The social commitment of the BMW Group.

One of the first companies in South Africa to do so, the BMW Group has been involved since 2000 with its own workplace program to counter HIV/Aids at its Rosslyn location. Educational and advisory work is complemented by voluntary HIV tests, treatment programs and psychological support.

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